Latest Law Firm Advertising News
A Look Back at Big Law Advertising From A to ZZZZZ
In a 5-4 decision, Justice Harry Blackmun's opinion said that lawyer advertising, although commercial speech, still warranted First Amendment protection and that it served significant social interests by informing the public of legal services available
Updated: 06/16/2017 12:41P
A Look Back at Big Law Advertising From A to ZZZZZ
The first big wave of law firm advertising occurred during the tech boom of the late 1990s. Firms started investing in brand and image building with gusto, especially those on the West Coast. That ad boom fizzled with the dot-com collapse but picked up
Updated: 06/16/2017 12:41P
A Look Back at Big Law Advertising From A to ZZZZZ
The first big wave of law firm advertising occurred during the tech boom of the late 1990s. Firms started investing in brand and image building with gusto, especially those on the West Coast. That ad boom fizzled with the dot-com collapse but picked up
Updated: 06/16/2017 12:41P
Happy Birthday Law Firm Advertising: A Retrospective
Nowhere is the great divide between the plaintiffs bar and Big Law perhaps more obvious than in attorney advertising. Forty years ago this month, the U.S. Supreme Court ruled in U.S. v. Arizona Bar that lawyers had a constitutionally protected right to ...
Updated: 06/14/2017 01:45P
Happy Birthday Law Firm Advertising: A Retrospective
Nowhere is the great divide between the plaintiffs bar and Big Law perhaps more obvious than in attorney advertising. Forty years ago this month, the U.S. Supreme Court ruled in U.S. v. Arizona Bar that lawyers had a constitutionally protected right to ...
Updated: 06/14/2017 01:45P
Plaintiffs Lawyer Advertising Proves Ever Bolder
Anyone who's driven on the highway or watched daytime television has likely seen one: an ad, complete with a toll-free number and maybe a catchphrase or a jingle, plugging a lawyer who can help someone who's been hurt in a slip-and-fall incident or by ...
Updated: 06/14/2017 12:53P
A Look Back at Big Law Advertising From A to ZZZZZ
In a 5-4 decision, Justice Harry Blackmun's opinion said that lawyer advertising, although commercial speech, still warranted First Amendment protection and that it served significant social interests by informing the public of legal services available
Updated: 06/14/2017 12:43P
A How-To Guide for Law Firm Advertising on Facebook [Infographic]
To generate online leads, it's not enough anymore to just rely on SEO for organic search results. You also need to be running online law firm advertising, and Facebook ads are one of the least expensive and most effective ways to generate leads for B2C
Updated: 04/26/2017 11:32P
A How-To Guide for Law Firm Advertising on Facebook [Infographic]
To generate online leads, it's not enough anymore to just rely on SEO for organic search results. You also need to be running online law firm advertising, and Facebook ads are one of the least expensive and most effective ways to generate leads for B2C
Updated: 04/26/2017 11:32P
Another Branch of Government Flexes Muscles on Lawyer Regulation
I recently wrote about troubling conduct on the part of the commissioner of consumer protection investigating a law firm's advertising, including demanding to see client lists, fee agreements and settlement statements. I thought that stuff belonged to
Updated: 02/08/2017 07:32P
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